Create publicity via SMS in Indian market

The use of SMS continues to expand in India with outbound SMS volumes growing by more than 200 per cent.

The importance of the service, according to the global research company Gartner, grew by 200.8 percent year-on-year to hit 7.39 billion messages in 2003. This is equivalent to 35.8 outbound SMS messages per cellular connection per month, the UNI, cited the figures.

Gartner expects that there is ample room for growth given that the usage level is still lagging behind that of other developing markets in Asia Pacific. China, for example, posted 55.9 outbound SMS messages per cellular connection per month while the Philippines recorded a massive 189.4 outbound SMS messages per cellular connection per month.

By this one can truly understand the hype created short message service in India. Use of SMS can be found in almost all parts of the world. But in India one can witness the extensive use of it. According to some predictors , majority of people in India use their cell phones just for the sake of sending short messages.

An entrepreneur must always look at people’s point of interest , so that he can take advantage of it.

Publicity is the deliberate attempt to manage the public’s perception of a subject. The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Positive remarks generally act as advertisements but what special is , theres no investment of money for it.

But just think of investing little money over the process of ‘publicity’..A manufacturer can virtually create publicity over his goods when he makes little investments over it.

But what he invests on creating positive public image must be of a low budget because one may cannot be sure about the outcome of it; i.e you may even experience negative remarks but it rarely occurs.

So using text message service as the medium or mode for creating virtual publicity will be an great idea. As mentioned before in Indian market use of this concept will surely be a great success. Nowadays informations on SMS system really moves well.

One can organize events such a : a member who forwards highest SMSs regarding firm’s positive image will be awarded.So many people will get attracted to this and there will be growth in firm’s goodwill and public image.

Demonstrations or Seminars ? Which is better and influencing , which will help in maximizing sales,which is more educative?

Demonstrations or Seminars ?

Demonstration: Demonstrations are one of the important methods of sales promotion. Demonstration refer to explaining and showing the actual working of a product to the buyers. Seminars: Seminars are a form of publicity. In the case of seminars, representatives from different firms may participate , if the seminars are open to many organizations. Totally seminars are nothing but an intellectual talk among the people gathered at that place. According me, through the seller’s point of view, conducting a demonstration would be lot better than seminars. As seminars are nothing but intellectual talks , they are not appealed by all. But demonstrations will be more attractive and will be more educative. Usually conducting seminars is not an easy task. It requires lot of potential and it is also more expensive than conducting demonstration of commodities or services. As demos are nothing but educative acts , it gains more public image. People can really witness the working or the nature of the products manufactured by a firm.Demos also help buyers to know how to operate products such as machines and appliances. Totally I conclude that, demos are more effective than conducting seminars as the part of sales promotion. But seminars can be considered by the firms who take part more in rendering of paid services.