Create publicity via SMS in Indian market

The use of SMS continues to expand in India with outbound SMS volumes growing by more than 200 per cent.

The importance of the service, according to the global research company Gartner, grew by 200.8 percent year-on-year to hit 7.39 billion messages in 2003. This is equivalent to 35.8 outbound SMS messages per cellular connection per month, the UNI, cited the figures.

Gartner expects that there is ample room for growth given that the usage level is still lagging behind that of other developing markets in Asia Pacific. China, for example, posted 55.9 outbound SMS messages per cellular connection per month while the Philippines recorded a massive 189.4 outbound SMS messages per cellular connection per month.

By this one can truly understand the hype created short message service in India. Use of SMS can be found in almost all parts of the world. But in India one can witness the extensive use of it. According to some predictors , majority of people in India use their cell phones just for the sake of sending short messages.

An entrepreneur must always look at people’s point of interest , so that he can take advantage of it.

Publicity is the deliberate attempt to manage the public’s perception of a subject. The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Positive remarks generally act as advertisements but what special is , theres no investment of money for it.

But just think of investing little money over the process of ‘publicity’..A manufacturer can virtually create publicity over his goods when he makes little investments over it.

But what he invests on creating positive public image must be of a low budget because one may cannot be sure about the outcome of it; i.e you may even experience negative remarks but it rarely occurs.

So using text message service as the medium or mode for creating virtual publicity will be an great idea. As mentioned before in Indian market use of this concept will surely be a great success. Nowadays informations on SMS system really moves well.

One can organize events such a : a member who forwards highest SMSs regarding firm’s positive image will be awarded.So many people will get attracted to this and there will be growth in firm’s goodwill and public image.

Demonstrations or Seminars ? Which is better and influencing , which will help in maximizing sales,which is more educative?

Demonstrations or Seminars ?

Demonstration: Demonstrations are one of the important methods of sales promotion. Demonstration refer to explaining and showing the actual working of a product to the buyers. Seminars: Seminars are a form of publicity. In the case of seminars, representatives from different firms may participate , if the seminars are open to many organizations. Totally seminars are nothing but an intellectual talk among the people gathered at that place. According me, through the seller’s point of view, conducting a demonstration would be lot better than seminars. As seminars are nothing but intellectual talks , they are not appealed by all. But demonstrations will be more attractive and will be more educative. Usually conducting seminars is not an easy task. It requires lot of potential and it is also more expensive than conducting demonstration of commodities or services. As demos are nothing but educative acts , it gains more public image. People can really witness the working or the nature of the products manufactured by a firm.Demos also help buyers to know how to operate products such as machines and appliances. Totally I conclude that, demos are more effective than conducting seminars as the part of sales promotion. But seminars can be considered by the firms who take part more in rendering of paid services.

Combination of E-commerce and Agent Middleman as a new mode of marketing!

e-commerce

Combination of E-commerce and Agent Middleman!

I always think of implementing something new or in other words in always like to be innovative. Today my teacher was taking classes on ‘Business Marketing and mode of distribution of commodities’.; and as I mentioned before , a crazy new concept came into my mind and thought of blogging it in here..

Before I start to write about my idea, I would like to explain some of the basic terms that I am going to mention throughout my post.

Let me start with,

E-Commerce: commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic Commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

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And the term “Agent Middleman ” is nothing but a third party – typically a sales agent – who acts on behalf of a company when dealing with customers..

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As the name of the post suggests I am talking about a concept where there will be a combination of e-commerce along with agent middlemen for the establishment of new mode of distribution of commodities or business marketing.

Now let me come to the point,

Channels of distribution play a very important part in the marketing of goods. They serve as a bridge between the producers and final consumers, in the sense that it is through the channels or mode of distribution that the producers deliver their goods to the ultimate consumers. At this point a producer must adopt a perfect and most efficient mode or channel for distribution of the commodities he produced or for the rendering his service to the customers.

I thought using the combination of modern day technology along with the ancient business principle called middleman system or commonly called as ‘brokers’.

It is a new industrial concept under which the outsourcing of brokering system is done. A person who involves in this type of industry must establish an electronic system that is a website supporting his business. He must sign up with some of the well know business men to market their products with the help of his e-commerce system. That is, a person under this method of brokerage business must display the commodities manufactured by the companies with whom he ties up in his website. So the ultimate consumers or the customers can purchase their necessary goods through the broker by contacting him via his website. The broker must adopt fund transferring module to his web page so that the consumers can pay for the goods purchased via broker indirectly to the producers or to the manufacturers.

working of this concept is, the broker gets consumer requirements through the portal or website he designed and corresponds those to the producers. Goods and services will be delivered / rendered to the door step of consumers.

The main objectives of this concept are:

1. Reducing the distribution cost of commodities.

2. Avoiding bearing of risks in holding large stock of goods by the middle agents or the brokers.

3. Making goods or commodities produced by different manufactures display under a single system of trade.

4. Easy and secure transfer of funds between the producers, brokers and the final consumers.

5. development of transportation, insurance, banking, middle agent systems.

6. Avoiding sale of goods through factory outlets .

7. Educating people about the new products available in the market.

8. letting consumers buy goods at whole sale prices directly from their using using internet.

9. Increasing employment opportunities.

Use of this concept in large scale will also greatly influence on the development many other economical sectors such as Insurance industry, Banks, Transportation facility and the middle agents ..

When people buy commodities from the web portals created by the sales agents they will earn their part of income as commission from the producers and they will also gain income for advertising the commodities ..

Moving or delivery of the purchased goods will help in developing private transportation firms and insuring the products will gain importance to the insurance industries. Banks will finance the whole deal and hence we can witness the development in the field of banking also, this will generally create some employment opportunities. ..

More over the work will be very easy and a person can act as a broker for the sale of products or services directly from his crib and a consumer can obtain the goods required directly from a single website delivered to his door step. The whole concept will also create publicity for the products as the information spreads like wild fire over internet …